When it comes to keratin, tough is good. Its strong protective qualities improve the hair both inside and out. Our unique biopolymer ingredient is virtually a "liquid form of hair" that gently blends with the hair on your head. It brings to hair what it was lacking to begin with and what it has lost over the years. Is the hair dull dry and damaged? Is it curly, wavy, frizzy, overly voluminous or unmanageable? Application of our keratin treatment puts an end to all that. The smaller keratin molecules penetrate the hair cortex improving and repairing the quality of the hair from the inside. The added strength, elasticity and moisture result in the smooth, soft, shiny and straightened effect. The larger molecules coat the hair cuticle and take the environmental insults such as UV rays, smog, and smoke for your hair on the outside. Further damage to the hair shaft is prevented.
Brazilian Keratin HairTreatment is a revolutionary hair straightening method that softens, smoothes, and dramatically straightens your hair! It does not require any strong chemicals, but rather employs a solution containing all-natural keratin to work with the hair cuticles and gently take its place inside your hair.
BKHT actually works best with damaged hair—in fact, the more damaged the hair, the longer it lasts! In general, though, the treatment usually lasts anywhere between two and four months.
Because this is not a permanent treatment, as the keratin-based solution diminishes over time, your hair will return to its natural form. The hair, however, will stay soft, shiny and healthy looking. The more you receive the treatment, the healthier and more manageable the hair becomes. It will require less blow drying time, and flat iron results will be excellent in few minutes.
Since you don't have to work with the thermal solutions much on your hair the overall damage will be prevented.
The bottom line:
if your hair is unruly, frizzy, or overly curly and you would like to have low maintenance, hassle-free hair that is shiny and straight, Brazilian Keratin Treatment is just the thing for you!
CLICK ON OUR BUY KERATIN LINK TO PURCHASE EITHER OUR TRADITIONAL ROYAL KERATIN OR ROYAL KERATIN MILD (Formaldehyde Free) TREATMENT
SEE FULL ARTICLE BELOW THAT EXPLAINS WHAT FORMALDEHYDE IS AND HOW IT WORKS IN THE KERATIN TREATMENT
By Victoria Wurdinger
This emerging category has people talking. Salons, manufacturers, clients, consumer press and bloggers are all abuzz: "Where are the opportunities? What are the concerns?" This first in a series of SALON TODAY special reports goes In Depth to get the info and answers you need to form your own opinions on the most current—and most controversial—topics impacting beauty and business.
Spend a little time Googling "keratin services" or "Brazilian keratin treatment" and you'll find a dizzying amount of website postings. Sort through enough of them and you'll likely come to this conclusion: Consumers are interested in the service because it promises to make curly, frizzy and even damaged hair sleek, smooth and healthy looking. With service tickets averaging $300-$600, and reaching as high as $800, many salons want to meet this demand and offer keratin treatments. But they are unsure how and where to find credible facts, products and education.
To add to the confusion, online surfers will find an assortment of strong claims, both positive and negative, with likely exaggerations on both sides.
So where do you search next? If you are a salon owner interested in adding Brazilian-type keratin services to your menu, or if you have clients asking questions about it, you need to dig deeper. Gather facts and education from professional salon industry sources, then meet with your team to discuss what you learn.
Controversy over chemical services and potential impact on clients and salon professionals is not new.
In the '80s, salon profit smelled like perm solution, before shifting to a formula of semi-, demi- and permanent color. Powder and gel nails enhanced new service dollars, but also fresh concerns over fumes, exposure and ingredients. Eyelash tinting and extensions have raised eyebrows in recent years.
Throughout it all, the professional beauty industry has advocated for the protection of its practitioners and their clients, but also for solid education, fair dialogue and a balanced presentation of the facts behind services that can help salons sustain and grow business.
In 20 years of covering professional beauty, I cannot recall a single topic or product category generating such a strong—and strongly divided—response as this new, keratin-based chemical service.
The bottom line is there are multiple opinions and companies swirling about this new category. Insiders at America's Beauty Show (ABS) estimate 12 or more companies will exhibit the category at their event at the end of March. One of these, a leader in the segment, claims 6,000 salons across every U.S. state and 25 countries carry their line.
Ultimately, you need to understand keratin treatments. Follow-up at industry trade shows, contact peer salons you trust, and share your thoughts with SALON TODAY Editor Stacey Soble and me.
Associate Publisher & Creative Director
MODERN SALON Media
According to Doug Schoon, a chemist and president of Schoon Scientific in Dana Point, California, any keratin treatment product that supposedly contains formaldehyde actually uses an ingredient called formalin. Formaldehyde is a gas and, as such, can't be a liquid, so could not be added as a cosmetic ingredient.
Schoon explains that formalin is created when dry formaldehyde gas is reacted with water to create a new and different substance called methylene glycol.
"Methylene glycol is a totally different chemical with completely different properties and characteristics," he says. "For years, this name mistake has been made around the world by scientists, doctors and regulators, until last December when formalin's name was officially changed in the International Nomenclature of Cosmetic Ingredients (INCI) dictionary."
"When you heat formalin," Schoon adds, "it can convert back into the original form and release a small amount of formaldehyde gas in the air."
Schoon is currently working with a manufacturer to measure the amount of formaldehyde fumes stylists may be exposed to when using flatirons with formalin-containing products. He says it's possible cosmetologists who perform service after service may be exposed to excessive levels, but very likely a source-capture ventilation system can reduce those levels, effectively removing the gas from the air before it's inhaled.
Online postings about formaldehyde being an irritant and potential carcinogen are correct. It's associated with nasal and brain cancer, according to the National Cancer Institute. However, most posters aren't aware it's a gas released during some keratin treatments, and the FDA does not regulate the amount of formalin in cosmetics, making the discussions of "legal amounts" in bottles moot. Regulation occurs through the Occupational Safety and Health Administration (OSHA), which has strict guidelines for maximum allowable worker exposure to formaldehyde gas.
Food and Drug Association (FDA) spokesperson, Suzan Curzan, e-mails: "The FDA doesn't have specific regulations that prohibit or restrict the use of formaldehyde [formalin] in cosmetic preparations, and is unaware of safety data indicating that Brazilian keratin products pose a health hazard to consumers, under the labeled conditions of use."
That's why, for instance, the FDA takes no issue with nail hardeners containing up to 5-percent formalin. These products are more than a "coating," says Schoon. "Formalin is reactive to proteins and creates a chemical link or bridge with them."
Like the second step of a perm process, keratin treatments with formalin don't break bonds in the hair, but do "fix" the keratin in place, semi-permanently. Whether ingredients other than formalin act identically is unclear.
The success—and confusion—about Brazilian-style keratin products opened the door for a slew of "formalin-free" formulations, currently calling themselves "formaldehyde-free." But keratin alone cannot create the desired, long lasting, "frizz-busting" results. So the theory is that some "free" formulas simply use different chemical compounds. Chemists say they can't be sure if the "free" products create a potentially hazardous gas or not when heated, unless they test the surrounding air during use.
Nine years ago, QOD Cosmetic, a dominant cosmetic firm in Brazil, was one of the first companies to create a professionally produced Brazilian keratin product. According to Niko Johnson, CEO of San Francisco-based QOD USA, under EU and international labeling standards, his brand could claim to be "free," but doesn't.
"It's not that complicated to get other compounds to transform into formaldehyde," says Johnson. "They convert when you flatiron the hair. Any Brazilian-style keratin treatment product sold to stylists should require identical protocols and precautions, whether it's called 'free' or not."
According to Johnson, all currently marketed Brazilian-type keratin treatments either:
Mark Garrison, who offers what he calls the "real deal" at his namesake Manhattan salon, says you need formalin to get the hair straight, and laments lack of transparency.
"You need 450-degree irons for Brazilian keratin treatments to work," adds Garrison, whose stylists use canister masks and perform the service in a custom-ventilated area.
Read BKT: In Depth, In the Salon for Graciela Santiler-Nowik's experience with providing keratin treatments.
Omar Roth, co-owner of O Salon in Greenwich, Connecticut, worried about health effects and after due diligence, selected a "free" brand.
"It removes about 70-percent of frizz and wave and doesn't last quite as long as the original formulas, but the results are still amazing," says Roth, whose former printing-plant salon space has industrial ventilation. "We do about eight treatments a week now."
J.B. Veltman, who owns an eponymous salon in Coconut Grove, Florida, says some brands he tested lasted just until the next shampoo. He now educates for a company that openly shares the percent of formalin in the product.
"I've been using it for years in a well-ventilated studio salon with a de-fumer at the station," says Veltman, who along with his clients, wears a mask during the treatment. "No matter which brand you use, the same precautions apply."
As part of our report on keratin services, SALON TODAY conducted a brief online survey of a sample of salon owners from our ProView Panel. Fifty-two owners participated. Here are the results:
What have they heard? Nearly two-thirds (65%) are familiar with the term keratin treatment or Brazilian keratin service. The other 35% were not.
How/where did THEY hear about Brazilian Keratin Services?
(Choose all that apply)
As a matter of practice, all salons should have well-ventilated storage rooms and avoid placing cross-reactive chemicals near one another. Formalin can be explosive in the presence of hydrogen peroxide. Sodium chloride, salt and ammonia are all incompatible with formalin, which is why coloring the hair before formalin-based keratin treatments is recommended.
"When you discuss the service with clients, talk about hair condition, lifestyle, expectations," says Denise Kingsley, a texture specialist who owns High Tech Hair in Denver.
Because formalin-based keratin treatments do not break bonds, users say their true power is in transforming damaged, frizzy or wavy hair. Kingsley adds that it's not the best choice for healthy, super-curly African-American hair, but if that hair type has been previously relaxed or heavily colored—the more porous it is—the better the service will work and the longer it'll last. Another must-know: You can't use a shampoo that contains sodium chloride, which breaks down formalin-based chemical links and possibly others, reversing results.
FOR STRAIGHTER RESULTS ON ALL HAIR TYPES INCLUDING THICKER OR CURLIER PROCESSED HAIR CHOOSE THE ROYAL TRADITIONAL KERATIN TREATMENT(WITH UNDER 2% FORMALIN).
IF YOU ARE CHOOSING THE TRADITONAL KERATIN TREATMENT WITH UNDER 2% FORMALDEHYDE BECAUSE YOU ARE LOOKING FOR A STRAIGHTER LOOK ,OR YOU HAVE THICKER,MORE COARSE OR CURLIER HAIR ,YOU MAY ALSO BE ASKING:
Formaldehyde is one of the most basic chemical compounds found in nature. It uses carbon (the building block of all life) as well as hydrogen and oxygen (what makes up our water). It's a naturally occurring compound that is used by a variety of animals, plants, and insects to sustain life. It is even made by our bodies during the metabolic process.
Quick formaldehyde facts:
Once again the choice is yours.
Our Royal Keratin (Mild) Treatment for hair with a thin to medium thickness offers an alternative to a traditonal formaldehyde keratin conditioning treatment for those that would like sleeker,healthier, more manageable hair.
Our Royal Keratin Traditional (with under 2% formaldehyde)Treatment for all hair types including thicker,wavier hair offers a conditioning treatment for those seeking a healthier, more manageable ,straighter look .
Yes. There are many types of keratin solutions that don't contain Formaldehyde. These solutions can contain aldehyde (a chemical similar to formaldehyde), or glucose based solutions using vinyl(sugar).